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The best subject lines are short and to the point, accurately describing the content of the email, but also catchy and intriguing, so the reader wants to know more. Once Again, this is the perfect place for A/B testing, to see what types of subject lines work best with your audience. Your call to action should be clear and simple. It should be somewhere at the top of your email for those who haven't finished reading the entire email, then repeated at the end for those reading all the way through. It should state exactly what you want subscribers to do, for example "Click here to download the premium theme for free.
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"Possessing an unmistakable voice and unique presence, he reshaped the sound and spirit of rock, inspiring generations of artists who followed.
And that heo said was all sooth. Ich wifed on her, and heo was full shyne wife, wise and wælfast. Ne yemeet ich never ere swylche wifeman. Heo was on yefeoghte swa bold swa any man, and theah hwæthere her andwlite was winesome and fair.